“LSA surveyed 2,000 consumers and found that 44 percent of buyers viewed an online video while searching for local products and services. Fifty-three percent of viewers contacted the business after watching a video, 51 percent visited the business website, and 33 percent visited the store. Seventy-one percent of viewers ended up making a purchase. Performance numbers like these explain the high satisfaction rates SMBs have with online video. LSA’s white paper reports that 70 percent of local businesses were satisfied with the performance of their online video marketing, suggesting this is an area where marketers can boost their reputation with clients.” http://searchengineland.com/rise-video-8-tips-boost-sites-seo-227498
Web Promotional Videos, Marketing Videos, Commercials, How To Videos, Customer Testimonials whatever you want to call them; are essential to getting exposure in the 21st Century. Social Media is the most accessible and easiest way to market in society today. You never know what’s going to go viral today but do you necessarily need your Marketing Video to go viral for it to be a success? Well yes and no. It depends on your goals. Most videos for small businesses help people to get familiar with your company, staff and owner(s) prior to them walking in the door, if they ever do walk in the door. You can do business with many companies today without ever having to meet in person thanks to our growing digital world. For instance, companies like Macy’s are going out of business thanks to companies like Amazon. It’s becoming more and more pertinent to make yourself and company digitized. We rarely see people we work with in person anymore, that’s why more and more we see emails with peoples professional photo at the bottom near their signature. Videos increase web traffic and SEO (Search Engine Optimization) to your site. Whether it’s an Introductory Video, a How To Video, a Time-lapse Video, A Customer Tutorial or a Viral Video you need some form of video on your site to keep up with the modern competitive market. Do all videos call for a professional being needed to make them? No, you can film certain videos on your iPhone. However, you do need at least one video that is professionally done that divides you from the completion, particularly a Web Promotional Video or Introductory Video. You’d be surprised how affordable a professional video is in this day and age as well. Check out our Web Promos and Commercials, one of which is a viral video we did for Redbox: Redbox Vacation Video last year with over 300,000 views, and see how our quality of video can enhance your business.