Technology is getting better day by day and the cost of it is coming down. It still blows my mind that cell phones these days shoot in 4k resolution. In fact, there have been several films shot on iPhones. Most recently a film by Steven Soderbergh called Unsane was shot entirely on an iPhone.
“LSA surveyed 2,000 consumers and found that 44 percent of buyers viewed an online video while searching for local products and services. Fifty-three percent of viewers contacted the business after watching a video, 51 percent visited the business website, and 33 percent visited the store.